Victoria’s Secret and MAYBELLINE are the latest to file NFT-related trademark applications

Victoria’s Secret and Maybelline are following in the footsteps of Nike, Adidas, Walmart and many other big names in filing for NFTs and metaverse-related trademarks. Both sets of requests were revealed by trademark attorney Mike Kondoudis in a series of tweets today.

According to four trademark applications filed with the US Patent and Trademark Office, Victoria’s Secret has plans to offer digital collectibles and retail store services with “virtual goods, namely clothing, underwear, footwear , hats, eyeglasses, bags, fashion accessories, photos, images, videos and recorded footage for use in virtual environments and virtual fashion shows”.

Similarly, L’Oréal’s US subsidiary Maybelline filed NFT and metaverse-related applications, revealing the company’s plans to sell NFTs, digital artwork and more. The presentation also mentioned creating and hosting an online community for digital assets, non-fungible tokens, and metaverses.

Several companies have redoubled their efforts to develop their business in the burgeoning industry. Recently, fast-food chain McDonald’s filed several applications related to metaverse-focused ‘virtual restaurants’ that offer home delivery and virtual goods.

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