Persona is a virtual fashion house created by a collective of designers from the top luxury brands in Paris and London. Clothes are an essential part of our identities. It binds us as a community and allows us to express ourselves as individuals. We want to celebrate this through the virtual clothes we create and through a diverse and inclusive community.
In the following weeks we will reveal the personas behind Persona with sneak peeks of the t-shirts. We have much more exciting news to share with you, but as we are here for the long run, we won’t be announcing it until the time is just right. Stay tuned for some news;) In the meantime, we would love to hear your thoughts.
We are just now starting, early birds get the worm 😉