Now that all the excitement from the super bowl crypto ads has died down I wanted to figure out why it exists in the first place.
Super bowl typically has 100-120m viewers, so clearly it’s a big event. However the champions league final has a lot more, in 2021 700 million people watched Chelsea win.
This year is the World Cup finals as well, the final typically has 1 to 1.2 billion viewers, ten times more than the super bowl.
So will we see more big crypto ads for these events? Crypto.com already have a sponsorship deal with PSG who usually do well in the champions league.
Or is the super bowl special? Is advertising to the average American just significantly more valuable than the rest of the world?
I guess it’s to do with American buying culture, and a lot of hype around those ad slots because of the price and spectacle (famous stars in each ad).
I am always shocked when I find a stream on NBC or something, at the sheer number of ads. I don’t know how Americans actually put up with it.
Same reason why aliens only seems to attack America.
for world cup, they only sell viewership on the matches alone. the half time ads are usually from your local tv stations. the only ads they place in world cup matches are just the banners at the side of the field.
There is also this strange culture that has developed around the Superbowl and commercials. Companies try to make the best commercials specifically for the Superbowl, though they may play them again in the future.
Because of this culture of having excellent advertising during the Superbowl, people will sit around to actively watch the commercials, and videos will be made on YouTube about the best superbowl commercials.
The ad revenue spend on the world cup is around $5billion
But its spread over like 100 different countries and tv stations
I don’t look both of them, but I think there could be some major differences:
The soccer world cap will be viewed by more people, but every country will do it’s own broadcast with commentary, shows and ads.
The super bowl is one showcaster and all of the 100 million will see that (and I also assume a lot of people oversea will watch it too).
Besides that, US has a high gdp with a lot of citizen. Such ads have a strong impact there
There are people watching the superbowl just because of the ADs, that‘s why it‘s like the most effective place for promo
There is hardly any time during a football game for commercial breaks. A regular game has 90 minutes playtime and only one 15 minutes break which is usually used for analysis.
American football on the other hand feels like constantly waiting for the game to continue with an alienating amount of shows and advertisements.
Not sure how many channels show the World Cup final, but it’s way way more than with the Super Bowl in the US.
So people aren’t all looking at the one set of ads.
I’m presuming because the adverts are the same all over America when the Super bowl is on, so the classic Budweiser advert from the 90’s come on at half time and everyone in America seen it at the same time.
The world cup is on all over the world and I’m again assuming each country has its own relevant adverts on so people see different adverts. I also think that although adverts are a big part of any major sporting event with football (or soccer for the infidels) has no large half time events that people wait to see.
Either way the Superbowl adverts clearly work or companies wouldn’t be paying tens of millions for a thirty second ad.
The Superbowl brings in 100M viewers on a single broadcast.
The World Cup’s Final brings in 1 billion viewers on more than 100 different broadcast. Advertisement prices are made by the broadcast selling them, if you can gurantee 10, 20 or 30 million viewers for the World Cup Final in your country, it’s still way less than 100M viewers for the Superbowl.
Americans think the world revolve around them.
Super bowl = viewers from one country, so one language
World cup = viewers from all over the world, so different tv stations and different languages
American TV / Sports are highly focused on adverts. America in general is obsessed with advertisements.
Also, you’ve got to think the world cup is broadcast on a huge amount of different TV channels across the world, the majority of SuperBowl viewers are American and will be watching on the same channel.
Literally just said this in another post, but I don’t see the obsession with adverts. For me the adverts have just been a time where you go for a Piss or go grab another beer. Crazy how some cultures live for the ads.
Not all views are equal. 120million views from American consumers is much more valuable than 120million views from most other countries.
Short answer is broadcasting; one network showing the game to one country (in one language) vs hundreds of local stations in several dozens of different languages
Superbowl is American. That’s your answer.
Well I’m speculating here but soccer is the most popular sport because of it’s low cost of entry. Kids across the world are using a couple of sticks for goals and any ball they can find. It also has very high viewership because of the high participation rate. Unfortunately if you are trying to target investors to spend money with you, targeting low income individuals isn’t ideal.
That’s 100 million viewers on one broadcast. The World Cup is broadcast on many channels all over the world.
Because the world cup is every 4 years, not every year.
Americans think the superbowl is a big deal, they also think the rest of us think its a big deal. Its quite sad.
Americans think that they ARE the world lol. I mean, something like a 1/5 of all humans watch the World Cup final – some crazy stat like that (I think it’s viewership is over 1 billion).
I bet more people watch India and Pakistan play cricket than do the super bowl.
I will say this though- the Super Bowl numbers are all one network in one nation, where as tv ads in a World Cup match will be over many different channels across the globe. The ads on the side of the field though are a different thing.
It’s about demographics. You want to reach the people who are in the position to buy your product. A 30 second Super Bowl add costs $7m vs .5m for an ad during the World Cup. While the cup reaches a lot more people, it doesn’t reach the purchasing demographic most companies are looking for. That is the main reason for the disparities in ad cost.
Probably has more to do with centralized wealth than over-reaching viewership. Who is more important to a marketing firm – 10 billionaires in a room looking for investment opportunities, or 1 billion poor people looking for investment opportunities?
100m viewers from a nation with one of highest average wages in the world?
That’s a big deal.
EDIT: There’s also the meta phenomenon of super bowl adverts themselves then getting global coverage.
Remember adverts differ in each country. So if America show an ad during the world Cup, only Americans see it. So in that way, superbowl would have bigger audience.
However, if you advertise on the boards at the game, or on shirts, then these are seen by the billion viewers. That is some huge coverage.
They call the winner of the Super Bowl the World Champions, literally nobody else plays the game. Americans tend to overstate their own importance a little.
We got to start somewhere, super bowl first then other bigger sporting events
Keep rubbing crypto into peoples faces till its on every lips
The world cup has iron clad sponsorship agreements with its brands. Only Budweiser can be sold at venues. Only visa can be used to purchase tickets. Bottles of coca cola must be on display at every press conference. As the world cup is broadcast around the world, each country can then sell advertising slots for their domestic coverage, but the main sponsors will have their own adverts shown too.
The hoardings in the stadiums will show the main sponsors logos, but any non approved logos are not welcome. A few years ago a group of Dutch fans had to remove their t-shirts because they were advertising a brand that was in direct competition to a tournament sponsor.
Also when taken into account that the world cup lasts a month, as opposed to a day for the Superbowl, and is shown in every continent inhabited, the money spent on advertising will dwarf anything shown last Sunday.
Good point!!! Opportunity!
I think it has something to do with mass and culture
Concentration of wealth comparative to cultural spending habits. And it’s the thin edge of the wedge – if you get positive traction a spend on a billion viewers is defendable.
I can tell this is a young poster because for one, the whole world cup argument is something I’ve heard since grade school, USA has more buying and investment power than most of these 2nd and 3rd world countries watching soccer. 2. CRYPTO.COM has been advertising for the past 10 years just nobody’s gave a shit because prices were low…. seriously does anyone watch f1 they’ve been around for awhile guys you’re all just teenagers on here I swear lol
It s about the ratio between viewers count/buying power
Not only Americans on average are far richer than the average worldcup enjoyer, but their whole culture is built on buyin useless shit
Imagine seeing Monster Galaxy or Dreem Metaverse adverts on the giant screens! It’s a Dreem come true! Crypto would go mainstream faster!
“psg who usually does well”
A psg fan wouldn’t agree with you
Something to entertain during one of the worst sports ever designed?
The World Cup is kinda like the Olympics. It’s broadcasted to the entire world, over several weeks or months, and involves several countries and languages. Advertisers don’t have to spend a lot on advertising because it’s a long event and not everybody watches every day so visibility isn’t as important.
The Super Bowl is a one day event. All the teams are American and all the advertisers are American. American celebrities usually take part in the commercials and American celebrities are the most famous in the world by far. The ads can be more targeted because the audience is American.
Convincing other countries to adopt crypto is important, but let’s be honest, America has to lead by example for crypto to really take off. America sets world trends.
World Cup is viewers from many different cultures, whereas SuperBowl is all one demographic.
Just delusional Americans thinking they’re more significant than the rest of the world