Edward Snowden’s tweet on Coinbase’s superbowl Ad is a reality check for Crypto exchanges, how they do business.
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>Coinbase spending $16,000,000 on a Superbowl Ad to direct people to their website and $0 to make sure that website doesn’t crash 10 seconds after the ad starts is do very internet
Exchanges are willingly spending huge lot of money on their marketing and all,but they don’t want to spend a dollar to make sure their customer gets the best service.All they want is new customers.
It’s not just one exchange, most of the Crypto exchanges are doing the same.If they will spend even half of the marketing money to improve their customer service, improve their website,to give customers best experience they might get more customers.
I thought it was smart of them to let their new customers know what to expect.
Who could have seen the higher traffic coming?
Yeah but to be fair, Coinbase servers run on dial-up internet.
It’s the Silicon Valley standard approach, growth above all else
Can someone tell me if it actually crashed ? It all happened at 3am for me.
So like, I scanned the qr code and it all worked for me.
They got 20 million hits in less than a minute, 6x more than they predicted.
No web server can handle that much traffic without hiccups.
Why tf is everyone so pressed. The ad was genius.
Yeah they could spend money on improving their website and customer service but then how will they afford to spend $16m on a retro screensaver QR code ad?
He’s right but their site crashing due to high traffic would be seen as a mission accomplished in this case
it was a great marketing campaign. It will bring slot of new people to crypto but yeah, horrible planning.
I scanned the QR code, went to the site, signed up for the sweepstakes.
What is everyone talking about?
*Just Coinbasy Things*
Coinbase only ever crashes strategically imo. Whether it’s because they (allegedly) don’t have the reserves of an coin to allow people to withdraw, or for publicity.
Money well spent hahaha
Coinbase is good just to get some free crypto from learn &earn.
They would have to be spending something in the first place to ensure the reliability of the exchange.
I didn’t get the error, I scanned the QR code and got in just fine.
CB have THE WORST framework for uptime during volatility.
The worst….
Working as a software developer, can confirm that firms spend more in marketing than in the software itself
I think that’s what Coinbase wanted. To get more website visits and crash their server for even more media attention lol
Fucking facts. Crypto.com has enough money to pay Matt Damon to make these ads, but not make the app slow as shit? Literally every other page in the app takes 10 seconds to load. This is just bad front end design, nothing more.
Isn’t saying the spent $0 also wrong? They would have to be spending something in the first place to ensure the reliability of the exchange. The influx either overwhelmed the site, or was strategic, as some have pointed out here. Either way, they didn’t spend $0 on the website.
If their customer support would be better they would be getting way more customers. A lot of people are afraid of using them because of all the negative reviews they see related to suspended accounts and no responses from support.
Coinbase following in CDCs steps. Marketing first everything else is secondary.
I think its a marketing strategy. Look at all the papers writing “This site crashed right after the superbowl ad”
So is this going to put an end to all these conspiracy posts every time the market dumps and coinbase crashes? (Probably not)
Fucking amateurs
If they have 16 million to spend on a stupid commercial, they can afford to lower their fees
The coinbase ad was basically the Etrade ad of 2000. “We just wasted 2 million on this commercial, what are you doing with your money?”
Just bought stock in CoinBase
It sucks how in an ad they have a girl saying “if you want to get into crypto, you NEED to check out Coinbase”. While they charge a hidden 2% fee per trade, ON TOP OF their 2.49% “because of market volatility” fee.