LeBrons has also posted the ad on his personal Instagram account and it has been viewed over a million times so far.
Most people will likely not like the ad who are already in the crypto scene but it will probably be the most widely seen by far. CDC is taking a more long term outlook on marketing by having people associate their brand with top celebrities, athletes and sports events like the F1 partnership.
CDC wasn’t advertising CRO or even it’s own exchange. It was getting people to associate Crypto as future. And in term getting people to associate Crypto with LeBron and Crypto.com.
I’m sure Larry doesn’t give a shit
2003 LeBron bought DOGE
CDC cutsomer base 10mil+
FTX customer base 1mil+
Good chance FTX is leading the ‘new interest’ race.
I think if CDC went the coinbase route and also offered some free sign up crypto to new users when they clicked the link it would have gone crazy
Everyone loves free money.
LeBron James makes money from slave labor in china. This is not an opinion. It’s is not up for debate.
This is the first step to set a base and then bring people into crypto. Plant the seed and just wait.
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Impressions also matter because that what converts to click through and then to customer.
It just goes to show that we live in an influencer driven world. Who’s in the ad is more important than the ad itself. Larry David is a huge name, but nowhere near the reach of LeBron.
Now I want LeBron to give shoutout to ALGO. That’s all I need.
Here comes the CRO gang