LeBrons has also posted the ad on his personal Instagram account and it has been viewed over a million times so far.
Most people will likely not like the ad who are already in the crypto scene but it will probably be the most widely seen by far. CDC is taking a more long term outlook on marketing by having people associate their brand with top celebrities, athletes and sports events like the F1 partnership.
CDC wasn’t advertising CRO or even it’s own exchange. It was getting people to associate Crypto as future. And in term getting people to associate Crypto with LeBron and Crypto.com.