Disappointing Times Square blackout

The Times Square Algorand campaign to highlight the carbon neutral nature of the Algo blockchain was disappointing at best. It wasn’t really a blackout, it was only a section of the area, and it seems like the only reason it wasn’t on actual earth day was because of cost.

They over promised and under delivered.

The cost to benefit ratio just doesn’t make sense, or maybe the small section of billboards they purchased for the hour weren’t that expensive.

I’m genuinely curious if anyone who was there and didn’t already know some crypto basics really appreciated the point they were trying to make.

It feels like a dot.com moment where money is plentiful but public relation ideas are lacking which will be a problem when money is tight.

I wonder what the Algo public relations team had planned for their upcoming PR blitz after this milquetoast display

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39 thoughts on “Disappointing Times Square blackout”

  1. Most of these marketing campaigns feel like an inside joke for the crypto community rather than actual advertisements meant to appeal to more people.

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  2. I was curious so I went and looked at the pictures… it’s obviously not a complete blackout of Times Square, but it’s a far cry from what you’re picturing in your title. I don’t know if you meant to throw shade at algo or whatever, but that’s just an ad. Lower your expectations, no blockchain is going to save the planet anytime soon

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  3. Lol just the fact everybody is talking about it means it worked.
    You should also check the advertising in the NBA playoffs or maybe even this kind of advertising is sTuPid?

    Anyway, paper hands are welcome to sell, go buy some sol if the network is up or maybe some Ada to use the whopping 1 dex available.

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  4. Its just pointless to advertise Algorand to people that are not into crypto. Most of them will think something like “is it a type of bitcoin?”.

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  5. I’ve been in Algorand for over a year now and we’ve gone from literally no marketing/advertising to ramping it up! This may not have appealed to many already in crypto however as a community member, for me it’s a big step in the right direction!

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  6. Please stop expecting marketing campaigns to do anything for the price of your bags. They all have too much money on their hands and come up with very shitty marketing ideas, naturally.

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  7. Given the amount of talk I’ve seen about Algo on Reddit recently & the fact that it was the 3rd most mentioned crypto asset for the past 24 hours on Reddit tells me that the AD worked at a basic level.

    The space Algo had on Times Square was pretty significant as others have mentioned in the comments. You’re right that the bulk of the population does not care or is supremely skeptical of crypto, but if we keep getting PR stunts like this and we keep normalizing the presence of crypto, it will speed along adoption.

    This was a win as far as I’m concerned.

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  8. Good idea, poor execution. To do this properly and attract mainstream attention would have required a HUGE budget, probably on par with or maybe even more than what those exchanges spent on those Superbowl commercials. Overselling the hype in press releases may end up backfiring on them as the only people that noticed were already in the crypto space and probably see it as an example of failure to meet oversold expectations.

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  9. Algorand seems to be advertising to weird demographics a lot. Sports arenas, times square. I like that they are trying, but yeah I’m not confident in the bang to buck ratio.

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  10. > The Times Square Algorand campaign to highlight the carbon neutral nature of the Algo blockchain was disappointing at best. It wasn’t really a blackout, it was only a section of the area, and it seems like the only reason it wasn’t on actual earth day was because of cost.

    More like a breakdown than an actual blackout then. Kinda like an ad for Solana?

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  11. First of all my entire life revolves around subconsciously ignoring advertisements in my field of view.

    And we won’t go mainstream with more ads, nobody is to blame but the collective as a whole that fails to properly address major problems for which the blockchain is the solution.

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  12. It should only take a decent marketing person a few minutes to realize that time square is a waste of money for crypto. Think of the demographic in times square, the percentage that is even aware of or open to crypto as an option let alone people actually in it.

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  13. Something about this reminds me a smart kid trying to make a joke in class and nobody else even understanding whether or not it’s funny.

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  14. The billboards weren’t even blacked out. They just turned the screen black, and consumed the normal amount of electricity. Super dumb tbh

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  15. I love the Algo tech and have been consistently disappointed in how they choose to market it. Like they sponsor a womens soccer team, a chess tournament, they put ads at Boston Celtics games, what is the point of all this? What are they trying to communicate other than raising a little brand recognition?

    I feel like they should be spending that money to directly target people who could productively use the chain now, those are the people they need to reach. Find 1,000 bankers and give them a wallet with 10k Algo in each, that would be way better.

    Moreover governance is terribly designed, they’re locking up 4bn Algo for 3 months and paying 70 million in rewards to ask like 59k people an A or B question. That’s like over 1000 Algo per person it’s costing them to get those responses, it would be cheaper to pay someone to go in person to every governor and ask them directly.

    They are really stumbling at the moment.

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  16. all times square advertisements are a total waste of money. they’re literally used to just light up the neighborhood, but theres so many of them that none of them actually drive any sales or conversions.

    That said, i’ve long sold all my algo and completely lost all faith in them.

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  17. Algo foundation aren’t interested in retail investments. They’re trying to sell their tech to companies and governments. Not touching it with a 10 foot pole.

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